“Cycling is my life” - Johan Museeuw For the launch of the special edition jersey celebrating the Lion of Flanders’ iconic victory at the 1996 UCI Road World Championships in Lugano, we spent an unforgettable day with Johan, reminiscing about his win and past cycling achievements. A true legend of the sport, Johan shared inspiring stories and insights from his illustrious career. The campaign included a hero film, social ads, and still images for social media and the web, all meticulously crafted to capture the essence of his legendary status and remarkable accomplishments. This comprehensive campaign not only honored Johan's legacy but also engaged fans and celebrated a pivotal moment in cycling history.
