Introducing SEKA's latest race bike, developed over the past three years. Designed with the racer in mind, this campaign highlights the unique aero seat stay design, "the wind eye," showcasing themes of speed and design through stunning visuals. The wind eye, named after a vortex of stable airflow within a hurricane, inspired the storm-themed campaign. Just as you enter the storm during the final set of a workout or the last lap of a race, the Spear bike invites you to redefine your limits. Kudos to the team for their incredible work in bringing this project to life. Here’s the hero video, which we delivered alongside a suite of social ads and photography, capturing the essence of this groundbreaking design.
