Evans Cycles came to us with a project to showcase their e-bike collection to celebrate 100 years of the bike at Evans. Working alongside Matt Ben stone we put 4 London commuters to the test on one of London’s famous cycling climbs, Swaines Lane to show them how good E-bikes really are and capture their reactions as they tackle the climb. We handled the project end to end from pre-production; Casting, Wardrobe, Logistics and storyboarding, through to final delivery; whilst partnering with Fusion Media Services Ltd for the launch across digital platforms.
